The Auto Rental Sector

The automobile rental market is a multi-billion dollar sector of the US economy. The US section of the market averages about $eighteen.5 billion in income a year. Right now, there are approximately 1.nine million rental vehicles that services the US phase of the market. In addition, there are a lot of rental companies besides the market leaders that subdivide the complete earnings, specifically Dollar Thrifty, Budget and Vanguard. Unlike other mature service industries, the rental auto business is highly consolidated which normally places likely new comers at a price-drawback given that they confront substantial enter charges with reduced possibility of economies of scale. Furthermore, most of the earnings is generated by a few corporations which includes Enterprise, Hertz and Avis. For the fiscal calendar year of 2004, Organization generated $7.4 billion in complete profits. Hertz arrived in next position with about $5.two billion and Avis with $2.ninety seven in income.

Degree of Integration

The rental car business faces a fully various setting than it did five many years in the past. In accordance to Organization Travel News, autos are currently being rented right up until they have amassed 20,000 to 30,000 miles right up until they are relegated to the utilized car business whilst the switch-close to mileage was 12,000 to fifteen,000 miles 5 many years ago. Simply because of gradual market progress and slim profit margin, there is no imminent danger to backward integration inside the sector. In reality, among the industry gamers only Hertz is vertically integrated via Ford.

Scope of Competition

There are a lot of elements that condition the competitive landscape of the automobile rental business. Competitiveness arrives from two main resources through the chain. On the holiday consumer’s finish of the spectrum, competition is fierce not only because the market place is saturated and nicely guarded by sector chief Organization, but competitors run at a price disadvantage along with scaled-down industry shares given that Company has set up a community of dealers above ninety percent the leisure segment. On the company section, on the other hand, competitors is very sturdy at the airports given that that phase is underneath tight supervision by Hertz. Simply because the industry underwent a huge financial downfall in latest years, it has upgraded the scale of competition within most of the companies that survived. Competitively speaking, the rental auto sector is a war-zone as most rental businesses which includes Company, Hertz and Avis between the key gamers interact in a battle of the fittest.


More than the earlier five a long time, most companies have been functioning in the direction of boosting their fleet measurements and growing the level of profitability. Enterprise at present the firm with the premier fleet in the US has added 75,000 automobiles to its fleet because 2002 which help boost its number of amenities to 170 at the airports. Hertz, on the other hand, has added 25,000 cars and broadened its global existence in 150 counties as opposed to a hundred and forty in 2002. In addition, Avis has enhanced its fleet from 210,000 in 2002 to 220,000 despite modern economic adversities. In excess of the a long time subsequent the financial downturn, though most firms through the sector were battling, Company between the industry leaders had been developing steadily. For instance, once-a-year product sales achieved $six.3 in 2001, $six.5 in 2002, $six.9 in 2003 and $7.4 billion in 2004 which translated into a progress price of 7.two % a 12 months for the past four a long time. Considering that 2002, the business has began to regain its footing in the sector as total product sales grew from $seventeen.nine billion to $eighteen.two billion in 2003. In accordance to industry analysts, the better times of the rental automobile business have but to occur. More than the course of the subsequent a number of years, the market is envisioned to knowledge accelerated expansion valued at $twenty.89 billion each and every calendar year pursuing 2008 “which equates to a CAGR of % [increase] in the 2003-2008 period.”


Over the past couple of years the rental car sector has produced a excellent deal of progress to aid it distribution procedures. Nowadays, there are approximately 19,000 rental areas yielding about one.9 million rental cars in the US. Because of the ever more plentiful amount of auto rental locations in the US, strategic and tactical techniques are taken into account in buy to insure suitable distribution during the sector. Distribution normally takes spot inside two interrelated segments. car rent chiangmai On the corporate market, the vehicles are distributed to airports and lodge surroundings. On the leisure segment, on the other hand, autos are distributed to company owned facilities that are conveniently positioned in most significant roadways and metropolitan places.